Experience: 0-2 Years
Assessment Date: 22nd Aug 2021, Sunday
Time: 11:00 AM
Duration: 2 hours
Mode of Test: Online
Designation: Digital Marketing Associate.
Job Description:
• Analyze data to develop actionable insights that can be measured and reported
• Manage websites, track marketing performance, and monitor data analytics.
• Conduct keyword research using various tools (like Keyword Planner, Ahref and Moz)
• Monitor SEO results and impact on pipeline goals, proactively provide recommendations and implement course adjustments when needed.
• Develop campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals
• Develop performance metrics to provide recommendations and continually revise campaign strategy
• Conduct A/B testing, analysis and reporting
• Monitor & Implement link building strategies and manage backlinks to build online authority
• Analyze trends and identify topics for video creation. Understand and create product videos.
• Monitor emerging industry trends and stay up-to-date of search algorithms, indexing and data modeling
• Work with internal teams on content creation and guiding the development of visuals and other creative assets for higher campaign efficacy.
Requirements:
• Fresher or 1 year experience in Digital marketing.
• Fast learner with excellent strategic judgment, problem-solving, and prioritization skills.
• Excellent creativity, copywriting, presentation, and communication skills
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Ability to think through the user journeys (on the website) and optimize
Note:
- Invite link for the online assessment will be shared to your registered email ID on 21st Aug 2021 with all necessary instructions
- You are expected to have a stable internet connection with good speed
- Registered candidates, please do not miss to attend this test as it cannot be rescheduled to a later date.