Product marketer

Responsibilities

As part of the product marketing team, you’ll have to:

• Strategise and create various forms of content relevant to a specific audience.
  

• Own and handle website content assets; Collaborate with digital marketing and design teams, and come up with techniques to improve the overall user experience.
  

• Churn out content for blogs, newsletters, and other avenues that fetch product visibility.
  

• Research, conceptualize, and craft comprehensive educational product content that drives organic traffic.
  

• Capitalize on the existing content library to experiment and come up with organic and paid promotional campaign initiatives, that bring in new leads.
  

• Work with the customer success team to provide resources that aid sales enablement.
  

• Collaborate with product teams to periodically create short how-to tutorials around specific product features.
  

• Ideate, strategize, and execute promotional campaigns around feature launches that drive product adoption.
  

• Develop content that helps in demand generation and come up with strategies to regularly nurture prospective customers.
  

Requirements

• At least 1 (upto 4) years of prior experience in any marketing role, preferably in the B2B space.
  

• Strong vocabulary with excellent writing and articulation skills.
  

• Should exhibit the interest and ability to grasp technology; interest in cybersecurity is a plus.
  

• Demonstrate strategic thinking with an ability to own initiatives and lead them to completion.
  

• Interest in churning long form content backed with comprehensive research.
  

• Ability to work cross-functionally across teams and on multiple deliverables parallelly.